Bed Breakfast Marketing Plan - 1349 Words

Marketing amp; Organizational Plan: Lester Estate’s Bed amp; Breakfast Inn Marketing amp; Organizational Plan Lester Estate’s Bed amp; Breakfast Inn Discuss the marketing research process for the product/service of the new venture. â€Å"The most effective way to begin is for the entrepreneur to sit down and make a list of the information that will be needed to prepare the marketing plan (Hisrich, Peters, amp; Shepherd, 2010, p. 227).† Market research will be conducted to get a better understanding of the bed and breakfast industry and competitors. The owners will also be able to determine the strengths and weaknesses of the bed and breakfast industry. Gathering market research data will allow Lester Estate’s Bed amp;†¦show more content†¦Therefore, the owners hope to attract beach tourists. Even though the bed and breakfast is forty-five minutes away from Myrtle Beach, there are some tourist wait to make hotel arrangements when they get to the beach. The desired benefit of bed and breakfast will be to give tourist the opportunity to rest and make accommodations for their beach vacation. The other market segment the owners will target during the off season is the local community members. The bed and breakfast will be the ideal place for local business owners to host business meetings and accommodate their out of town guest. The bed and breakfast will also appeal to local patrons who are interested in hosting baby showers, bridal showers, and romantic getaways. Discuss the marketing mix components: product strategy (position, branding), pricing strategy, distribution (marketing channel) concept, and promotional (marketing communication) strategy. The product strategy of the marketing mix will describe the bed and breakfast and the service that will be available to customers. Guests of Lester Estate’s Bed and Breakfast will enjoy the uniqueness and elegance of the facility. They will have access to the different amenities available and 24-hour privacy. The quality service will have guest wanting to come back again for a luxurious and scheduled visit. When considering their pricing strategy, Lester Estate’s owners factored in their competition, margins, and cost to keep theShow MoreRelatedMarketing Strategies871 Words   |  4 PagesMarketing Strategies Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies. Lansing Aviation Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight training. 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Importance of the Curriculum to the Society by Phunziro Mphwina Free Essays

PURPOSE OF THE CURRICULUM TO THE SOCIETY Introduction In 1995 Hornby described education as a process of training and instruction of children and young people in educational institutions which is designed to give knowledge and develop skills useful to the society. This process is centred by a number of planned activities which hold the potentials of imparting the skills significant to the society just as the definition points out. An outline or structure of these activities is what makes up an educational curriculum. We will write a custom essay sample on Importance of the Curriculum to the Society by Phunziro Mphwina or any similar topic only for you Order Now Pillai (1984; p5) defines the curriculum as a comprehensive plan for an educational training programme or course to offer new or improved manpower to fulfil the rising needs of a dynamic society . Below is a discussion of some of the purposes of the curriculum to the society. * The curriculum serves the function of a tool for societal development. The curriculum include important and knowledge to be imparted on the learners, this is to say that there is a supplement of ideas on the students despite their innate intelligence. These new ideas help in discoveries that may assist in the society’s growth for example, new ways of increasing agricultural productivity. A student at school may encounter an idea that may help in the increase of agricultural outputs and if he implements this new idea, the society to which he belongs, would develop economically. A point which Jacobs (1997, p23) agrees with by saying that â€Å"education is the realization of each person’s unique potentialities thus, education focuses on the social conditions that block the fullest realisation of individual potentialities as it emphasizes on the changes in the present system required to bring about a more humanistic society†. This is just to say that education allows learners to make important contributions to the societies to which they belong, on the other hand enhancing the development of their particular societies. The curriculum also works as a source of societal cohesion. Webster (2011, p365) described a society as an enduring and cooperating social group whose members have developed organized patterns of relationships through interaction with one another. This togetherness is partially achieved through the curriculum in that the curriculum holds distinctive aims and objectives and these are shared amongst all kinds of members of education al institutions across the nation. This is to say that there are similar goals set across the communities of the nation despite the societal differences. To achieve these goals and objectives the society members must share ideas and cooperate and this fosters cohesion as members of different communities are inclined to come together and formulate ways by which they can attain their shared goals. The curriculum serving the purpose of cohesion fostering element amongst members of the society. * The curriculum holds the purpose of effective societal problem solving. Basing on one of the ideologies on which education is found, it can be easily said that education can be used for effective societal problem solving, whereby the curriculum happens to be an integral part of the education system. Adopting such an ideology thus education for problem solving, it means that the curriculum in this case must pertain to such an ideology. Whereby it has to include activities and experiences that will allow students attain effective methods of problem solving. In this case the curriculum being used as a tool for effective problem solving. If student undergo experiences of such a curriculum it means they will positively contribute to their particular societies in terms of problem solving. Hence the curriculum depicting the purpose of effective problem solving in the society. Brosnan (1999, p64) agrees by saying that â€Å"the individual is a unique personality who finds his greatest satisfaction in self-expression in response to the changing world†. Thus humans find it less of a burden when they speak out their suggestions and solutions to particular problems affecting the society and this is exactly what the curriculum offers through the educational system. The curriculum works as tool for awareness in the society. In the experiences included in the educational curriculum, there are relevant topics that each and every person is to be aware of, for example in Social studies are concerning human rights, child and women’s welfare. These are some of the important things that are rendered to the students unde r the guidance of the curriculum, when these learners accommodate such ideas and dissipate them on those that happen to be of a shared society as these learners, the curriculum may work as an agent of awareness. This would be so as the learners would function as messengers in their societies as they will let the others know their rights and entitlements. Hence the curriculum serving the purpose of an awareness agent in the society. * The curriculum serves the purpose of societal problem identification. This idea comes about during the development of the curriculum, where a number of steps are covered on of which is that of identifying the background of a nation before coming up with the curriculum. As the professionals struggle to come up with basis of a country they also realise the problem that a nation goes through both in the social economic and cultural context. These problems are implicitly addressed in the activities that are included in the curriculum, thus for example commerce studies which equips students with commercial skills, may help eradicate financial problems that members of the society encounter. Hence the curriculum serving the function of problem identification and solution implementation in the society. * The curriculum as an element for cultural preservation and continuity in the society. Knowing that different societies hold different beliefs and values, the curriculum put into account these differences. This is done when the professionals are formulating the curriculum they tend to include some of the major beliefs and values that the children must be equipped with in older to achieve cultural preservation and continuity. Inclusion of experiences that hold cultural values does not only ensure cultural continuity but also enable the students to recognise their national and cultural identities, how they are developed, and how they can be maintained in their respective societies (O’Neill, 1990; p78). Thus the curriculum being in the position of enhancing cultural preservation and continuity in the society. * Ethical function of the curriculum The curriculum being at the centre of the education system, it holds all sorts of functions along with it, one of which includes social control. In this case the curriculum helps in maintenance of law and older in the society, whereby the curriculum gives learners the access to instruction for proper behaviour and personal conduct, for example, at schools children are taught not to steak from others rather to ask for whatever they want in a polite manner. This is the expected mode of conduct which helps reduce cases of increased rates of thieves as these youngsters are nurtured to behave in the required way in their early stages of life. In this case inclusion of such elements in the curriculum enables members of the society to be morally sound. Hence the curriculum serving the function of ensuring ethical conduct. * The curriculum helping in shaping the society The International Educational Agency (I. E. R) report (2006, p3), pin pointed that the curriculum as the core of the education system helps equip students with better skills of reflection which is a vital element for students to grow as learners and as useful citizens of the society. Coupled with the skills of gathering and organising information students have constant opportunities to practice responsible self-direction in the society. In addition, much of the curriculum is concerned with allowing students to learn about how people live in other places, times and how they are expected to influence the society. These understandings help students to develop high levels of self-awareness. This all can be achieved through the curriculum hence the curriculum helping in shaping the society by producing students that will be able to effectively self-guide themselves in the society. Conclusion Despite the strengths that govern the curriculum, there are a lot of shortfalls that can be corrected, for example inclusion of the rights of those in minority, thus the disabled, elderly just to mention a few. These also happen to be part and parcel of the society, whereby the topics of awareness included in the curriculum seem to dwell much on the abled. Consideration of teacher’s expertise when it comes to their familiarity with the materials and methods prescribed to be used in the teaching and learning process, this is to say that the curriculum indicates that it assumes that teachers are conversant with the materials they are expected to use in the teaching and learning process. Even though the curriculum assigns teachers to particular topic to teach, it does not opt for a follow up on whether there is observation of the prescribed topics and see if the required values are really being imparted on to the learners for the society’s benefit. REFERENCES Brosnan, M. J. (1999). Modelling Technophobia: a case for word processing Computers in Human Behaviour, New York; Guilford Hornby, A. S. (1995). Oxford dictionary: advanced learners edition 5, London; Oxford press International Education Agency, (2006). Report: Society and environment curriculum, revised edition: I. E. A Jacobs, D. (1996). LISREL8 user’s reference guide, Illinois, USA: Scientific Software International. O’Neill, W. F. (1990). Educational Ideologies Contemporary Expressions of Educational Philosophy, Iowa: Kendall / Hunt Publishing Company Pillai B. M. (1984). Smart schools: Better thinking and learning for every child, New York, USA: The Free Press. Webster, M. (2011). Higher Education in the 21st Century: Futures, New Jersey: USA Lawrence Erlbaum Associates. CATHOLIC UNIVERSITY OF MALAWI FACULTY OF EDUCATION DEPARTMENT OF FOUNDATION STUDIES COURSE TITLE: CURRICULUM THEORY AND PRACTICE COOURSE CODE: EDU 3102 TO: Mrs O Nampanda FROM: Phunziro B. M Mphwina ASSIGNMENT: THE PURPOSE OF THE CURRICULUM TO THE SOCIETY DUE DATE 22/03/13 How to cite Importance of the Curriculum to the Society by Phunziro Mphwina, Papers

Mediating Influence on Customer Loyalty †MyAssignmenthelp.com

Question: Discuss about the Mediating Influence on Customer Loyalty. Answer: Introduction This report provides a detailed analysis of case scenario give in the case study, which is revolving around the partnership and segmentation. The report discusses how the organizations in the hotel industry should apply their marketing approaches partnering with healthcare organizations as the purpose of increasing customer base. In order to address the first question, the importance of using segmentation information to become more specific in their appeals. In addition, the first question has also been addressed by presenting the importance of partnership in a competitive business environment. I strongly agree with the proposed marketing approaches of using segmentation information of London Firm because it is certain that hospitality industry has become dynamic with respect to needs, demands, and trends. Moreover, Blomme, Van Rheede and Tromp (2010) mentioned that hotel industry will be more competitive in next 10 years compared to todays scenario because understanding the increased number of travellers, the new organizations are entering the industry which is could be a biggest threat to the existing hotel organizations. Thereby, it is necessary for the organizations in the hotel industry to think of applying the alternative marketing approaches. The segmentation information help the organization to learn about customers and patients separately. When the organizations have separate information about the patients, they target those patients with more developed packages. According to the case study, there are some patients with serious medical conditions requiring hospital ization of longer period and thereby, the hotels can approach those patients with better deals and offers that come under patients financial packages. This strategy would certainly help to increase the customer base. Furthermore, Wedel and Kamakura (2012) have also mentioned that when the organizations are able to know who their target customers are, it become easy for them to design and develop their marketing strategies. Moreover, using those segmentation information will help the hotels to develop their market. Focussing only on the travellers somehow restrict the business from growing and transforming to another stage. Therefore, it is worth mentioning when the existing customer base is not able to provide the desired to return to the business, it is effective to think of an alternative option. Nonetheless, according to Ansoffs market development strategy, the new markets can be developed when the organizations pay attention to new geographical areas or developing a new pricing strategy but paying attention to customers of a different industry is certainly a unique one, which can generate competitive advantages (Swarbrooke and Page 2012). In addition to this, if the medical organizations come under such partnership the hotel organizations can access their customer base as well as strengthen their market positions. On the other side, Hussain et al. (2013) commented that market saturation is common problem that every business has to face at some of point of the operation and in that phase, the organization should have an alternative way to generate profit such as gaining revenue from a different segments. Thereby, in the case of London firm, when thee organization experience market saturation in its existing customer base, it can receive a separate amount of revenue from pati ent-customers. Consequently, a persistent flow of revenue would come from this segment. If I wish to follow the first strategy which is about using the segmentation information to segment customers, then the marketing communication should be broad and specific. This means, firstly, the hotel organizations need to utilize the technology such digital marketing channels to promote its products and services. In this context, the organization needs to create a unique and separate content of advertising which is not similar to the promotion of existing hotel services such as creating awareness of a health disease and its importance of curing. Now, the organization needs to show that in order to get the treatment effectively, the patients need proper relaxation and connection with calm and peaceful environment which a hotel can provide. After showing the importance of curing the disease and now the content of the advertisement should include the importance of relaxation during treatment period. This extended promotional content can be designed by including available hospitality services which the hotel provide. Now, this content can be should be published on the popular social media channels such as YouTube, Facebook, Twitter and other mostly visited media. This approach can be treated as an innovative one which could grab the attention of the customers-patients-end users. This is because hence, the patients have the opportunity to know more about the popular and available healthcare setting from hotel which they will hire to stay for the treatment. On the other side, if I wish to follow the second strategy which is about not using segmentation information, the marketing communication approaches should be little similar to the existing ones. In such a context, the hotel organization should modify their existing communication content. The organization need to create awareness about the new packages that cover all needs of customers. However, in the advertising content, the organization should show the places such as undiscovered or rarely visited forest, hills, waterfall instead of showing food items and internal hotel facilities. This approach help can the hotels to attract new customers or influence the existing customers to avail the deals because Chang, Gong and Shum (2011) in their hospitality management mentioned that hotel industry should incorporate innovation into business but there is hardly any organization which wishes to promote the places. Conclusion In conclusion, it is worth mentioning that hotel organizations need to think of innovative marketing approaches like segmentation information because the industry has been a changing environment and there is constant threat from the new entrants in the sector. Thereby, the existing organization in the sector may lose their marked share due to the restricted customer base and lack of innovation. In addition, the marketing approaches should be developed on the basis of market needs and customer response. References Blomme, R.J., Van Rheede, A. and Tromp, D.M., 2010. The use of the psychological contract to explain turnover intentions in the hospitality industry: A research study on the impact of gender on the turnover intentions of highly educated employees.The International Journal of Human Resource Management,21(1), pp.144-162. Chang, S., Gong, Y. and Shum, C., 2011. Promoting innovation in hospitality companies through human resource management practices.International Journal of Hospitality Management,30(4), pp.812-818. Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF matrix, environment, and growth-an interactive triangle.Management and Administrative Sciences Review,2(2), pp.196-206. Swarbrooke, J. and Page, S.J., 2012.Development and management of visitor attractions. Routledge. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Bibliography Li, M.L. and Green, R.D., 2011. A mediating influence on customer loyalty: The role of perceived value.Journal of Management and Marketing research,7, p.1. Volo, S., 2012. A consumer-based measurement of tourism innovation. InInnovation in hospitality and tourism(pp. 85-100). Routledge.